WELCOME TO JONON
The generalized “brand” is the economic value of the intangible assets, with abstraction, unique, can identify the mental concepts to express their differences, a comprehensive reflection
of which occupy a certain position in people’s mind.The narrow sense of “brand” is a kind of have the internal and external sides of the “standard” or “rule”, is based on the concept,
behavior, vision three aspects of standardization, regularization, which have special nature, value, long-term cognitive, a general recognition system. This system we also called CIS
Nono's father is a very famous painter in a small town in Utah in USA, his family was one of the most affluent families in the town. When she was born, she was destined to bear a lifetime of artistic, her father gave her nickname Nono
When she was 18 years old, she travelled alone and met an artist in the street named Jone, he looked like very handsome, very talented. They both fell in love. Nono's family background determined she can not marry him, but she was very rebellious, and decided to elope. She bought a small plane to flee to Italy to get married with Jone. As a result, aircraft engine failed in the flight .The pilot used one parachute in the first jump, and he gave Nono a parachute. Until then they just found that there were only two parachutes. Nono decided to be with Jone with the total death, but Jone pushed her out of cabin. She was saved. After back home, she had never seen Jone . Later, Nono in his father's culture had become a famous fashion designer with superior skills. When she was 20 years old, she had many suitors, but Jone was always in Nono’s heart. She tried to find Jone but failed.
20 years passed soon, one day, she received a letter with a very beautiful painting of the travelling with Jone. The letter was actually written by Jone! He said in the letter, he just wanted her to know, he was alive and well, but please did not try to find him, because he wanted to be perfect in her memories.
Eventually Nono found Jone, the plane landed in the sea, there was a large wood near, he survived. But he was unrecognizable, and lost his arms. He had been practicing with his feet to draw all these years to present the beautiful paintings in front of her.
Later Nono used treasured parachute and made a bag named JONON to commemorate the sad and beautiful love in that period.
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