August 2013 to October , JNBY brand first collaboration with online media VICE, launched the " swim -YOU" project . The concept for the German photographer Amira Fritz JNBY nomadic family photo shoot , extended to the styles of the world's 10 cities : New York, Taipei, Bangkok , London, Berlin , Hong Kong , Seoul, Shanghai , Moscow, Tokyo . Invite young people from different fields and backgrounds , so they used their own style interpretation JNBY, any of them straightforward , subjective , novelty unique and interesting way to share their travel experiences and dreams . September 2013 , JNBY brand in Hangzhou, the first show holographic 3D, the interpretation of new autumn and winter 2013 , the incident became the city's hot spots ; December 6 evening 8:00 , JNBY brand "swim " holographic show staged in Beijing Pacific Orange Hall Lane , Xuandong years old end . " Holographic projection " is the rise of high-tech imaging technology in recent years , the use of holographic film , projection and 3D images of the three complexes , showing a real and phantom shine . As an innovative and has a unique perspective of the brand , JNBY hope that through this novel visual feast , in creating brand theme , charm , while the perfect costume designer had in mind in the " tour " concept presented , giving guests an unparalleled view of the show experience. The evening of 6 December 2013 , JNBYxVICE online activities "swim -YOU" complete retrospective also on the second floor wonderful JNBY Sanlitun store opening , which is near the end of the 2013 Beijing , JNBY played the " Tour" final song, with the movie " gravity " in the actress Celia 's words, "In any case , this is an extraordinary journey ." Swim , and you!